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Can the New Faces of Tennis Bring a Serena Williams-Level of Excitement Back to the Sport?
…Marc Beckman, a marketing expert and CEO of DMA United, is skeptical of tennis’ overall ability to cross over due to its tight-knit community. “There’s [opportunity] to have tennis-inspired lifestyle product that translates to the hardcore athletes and the ubiquitous athleisure wearer,” Beckman said. “[But] the tennis culture is exclusionary and speaks to a wealthy audience. It hasn’t come close to realizing its potential.”
Karl Lagerfeld + ModelCo
DMA United partnered client and international fashion icon Karl Lagerfeld with ModelCo for the launch of Lagerfeld’s limited edition beauty collection.
ModelCo’s innovative approach to product and packaging design, as well as their past partnerships with It girls made ModelCo an ideal partner to bring Lagerfeld’s playful take on beauty to life.
Titled “Illuminated Beauty”, the 50 unit collection extends the Lagerfeld brand into a new category for the beauty obsessed consumer with innovative products like a LED lit lipstick, first of its kind.
Full details available via WWD.
The collection launches May 14 globally.
Congratulations to our client, NBA, on launching a successful collaboration with celebrated fashion label Maison Kitsuné, which marries the worlds of sports, fashion and music like no other.
In support of the 15-piece collaboration, Maison Kitsuné produced Kitsuné America 5, a mixtape that features the best up-and-coming artists and producers in North America.
Congratulations Constance C.R. White on the publication of How to Slay: Inspiration from the Queens and Kings of Black Style. DMA United secured the publishing deal on Constance's behalf with Rizzoli.
How to Slay offers a lavishly illustrated overview of African American style through the twentieth century; and includes images of some of the most celebrated icons of Black style and taste, from Michelle Obama and Miles Davis to Rihanna, Kanye West, and Pharrell Williams. This book explores the cultural underpinnings of Black trends that have become so influential in mainstream popular culture and a bedrock of fashion vernacular today.
