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Footwear News
04.26.19
Can the New Faces of Tennis Bring a Serena Williams-Level of Excitement Back to the Sport?
…Marc Beckman, a marketing expert and CEO of DMA United, is skeptical of tennis’ overall ability to cross over due to its tight-knit community. “There’s [opportunity] to have tennis-inspired lifestyle product that translates to the hardcore athletes and the ubiquitous athleisure wearer,” Beckman said. “[But] the tennis culture is exclusionary and speaks to a wealthy audience. It hasn’t come close to realizing its potential.”