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True to the agency’s Brand Soul, DMA United was an early adopter of digital assets as both a marketing and revenue generation tool. We partnered with environmentally friendly crypto-currency Tezos to launch Truesy, a curated NFT marketplace. DMA United secured a broad range of brands to launch into Web3 on the platform, a sampling of brands: jeweler Greg Yuna, fine artists Alejandro Mijares and Bua, musical artist Casey Spooner, fashion brand TTSTWRS and charitable initiatives with IMG models for Gay Pride and Save The Chimps to support natural habitats. Truesy played an important role in evolving the agency and led to numerous other projects in Web3.