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Be Relevant

Representation

True Religion retained DMA United to establish strategic partnerships and alliances to heighten brand awareness and enhance brand relevancy.

On the men’s side, DMA United placed client, NBA All-Star MVP Russell Westbrook, as “Creative Director” for the brand’s communications. Additionally, a co-branded special collection of merchandise was developed under Russell’s guidance and distributed worldwide.

On the women’s side, Super Model Joan Smalls was tapped to create a co-branded capsule collection. Steven Klein photographed Joan’s capsule collection, and Vogue participated as media partner.

True Religion activated the campaign across several consumer touch-points, including traditional advertising (broadcast television, print), digital, POS, OOH, experiential marketing, public relations outreach, and social network media.

Campaign 1

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Campaign 2

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Campaign 3

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Project Details

Services

Commercial Endorsements
Merchandising
Co-Branding