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Advertising
RW&CO. retained DMA United to raise the brand’s awareness and increase relevancy among the contemporary consumer base through the creation of a high-profile celebrity alliance.
DMA United tapped Canadian Actor-Producer Hayden Christensen to activate its comprehensive 360 marketing strategy: traditional advertising, merchandising, public relations outreach, social network media, and experiential marketing.
Advertising Campaign - Photography: Norman Wong
Advertising Campaign - Photography: Norman Wong
Campaign Video
Continued from Ultimately, the campaign garnered worldwide media coverage, and reclaimed the highly coveted millennial consumer, whose attention had wandered to RW&CO.’s competition.
RW&CO. is one of six banners owned by Reitmans (Canada) Limited, a key player in the evolution of fashion and retail in Canada for over ninety years.
Creative Platform
Film
Print /OOH/ POS
Experiential Marketing
Social Network Media
Digital
Strategic Partnerships + Alliances
Telly Award for Best Brand Video