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Representation
DMA United partnered two of its clients from opposite worlds to foster a groundbreaking alliance: NBA All-Star MVP & Scoring Title Champion, Russell Westbrook and Barneys New York. The multi-year, multi-brand partnership firmly established Russell Westbrook as a designer/curator in the luxury sector, offering a carefully designed special collection of each season’s essentials for the Barneys Man.
Product offerings include men’s apparel, accessories, travel, fragrance, footwear, outerwear, small leather goods, and fine jewelry. A sampling of partners includes Byredo, Globe-Trotter, Public School, Jennifer Fisher, and Jordan Brand.
Jordan Brand Collaboration
Jordan Brand Collaboration
WANT Les Essentials De La Vie Collaboration
Globe Trotter Luggage Collaboration
Del Toro Footwear Collaboration
Westbrook Frames Black Series
Byredo Fragrance Film - Barneys New York - Director: Nicholas Alan Cope
Byredo Parfums Collaboration
Endorsements
Direct to Retail
Licensing
Co-branding
Jordan Brand
Marcelo Burlon
Naked & Famous Denim
Globe-Trotter Luggage
Del Toro Footwear
Want Les Essential De La Vie
Selima Optique
Jennifer Fisher Jewelry
Public School
Byredo Parfums
NLST
Golden Bear
Just Don