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Sporting Luxury

Representation

DMA United partnered two of its clients from opposite worlds to foster a groundbreaking alliance: NBA All-Star MVP & Scoring Title Champion, Russell Westbrook and Barneys New York. The multi-year, multi-brand partnership firmly established Russell Westbrook as a designer/curator in the luxury sector, offering a carefully designed special collection of each season’s essentials for the Barneys Man.

Product offerings include men’s apparel, accessories, travel, fragrance, footwear, outerwear, small leather goods, and fine jewelry. A sampling of partners includes Byredo, Globe-Trotter, Public School, Jennifer Fisher, and Jordan Brand.

Merchandising

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Fragrance

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Project Details

Services

Endorsements
Direct to Retail
Licensing
Co-branding

Partners

Jordan Brand
Marcelo Burlon
Naked & Famous Denim
Globe-Trotter Luggage
Del Toro Footwear
Want Les Essential De La Vie
Selima Optique
Jennifer Fisher Jewelry
Public School
Byredo Parfums
NLST
Golden Bear
Just Don