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To celebrate 50 years of the iconic Puma Suede sneakers, DMA United was tapped to create a collaboration that would raise eyebrows and bring attention to the brands longevity and continued relevance. We created a partnership with MAC Cosmetics that translated three of their most popular lip colors into Puma Suede colors. The color driven collaboration, sold exclusively at Puma stores and at Puma.com, received enormous press and consumer attention. The collection was sold out within one week.