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NBA for All

Representation

DMA United placed clients Amare Stoudemire and Rachel Roy together with the NBA into a unique direct-to-retail partnership with Macys. Amare and Rachel collaborated on a women’s sportswear collection that pulled references from NBA teams and identities. The collection launched at Herald Square with a private event hosted by Terry Lundgren, then expanded to Macy’s key locations nationwide.

The program marked NBA’s first fashion integration.

Communications

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Collection

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Launch

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Project Details

Services

Representation
Direct To Retail
Merchandising