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DMA United placed clients Amare Stoudemire and Rachel Roy together with the NBA into a unique direct-to-retail partnership with Macys. Amare and Rachel collaborated on a women’s sportswear collection that pulled references from NBA teams and identities. The collection launched at Herald Square with a private event hosted by Terry Lundgren, then expanded to Macy’s key locations nationwide.
The program marked NBA’s first fashion integration.
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