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Monday Program Drop celebrating International Nelson Mandela Day

Advertising + Representation

DMA United structured a collaborative partnership between its client, House of Mandela, and Kith. The collection, which incorporated Madiba's artwork, was designed to celebrate International Nelson Mandela Day and dropped as part of Kith’s Monday Program - and, sold out immediately.

In addition to creating compelling merchandise, the collection included a charitable component to give back to the community. A portion of the proceeds went to #HashtagLunchBag, Black Girls CODE, and the Innocence Project.


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Mandela Day 2021

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Project Details