We have detected Internet Explorer 9 or below

The site you are visiting can only be viewed with a modern browser.

Back to Top

Lifestyle Marketing and Merchandising Program

Representation

In the ongoing DMA United led program to expand Pepsi’s reach as a global lifestyle brand, the agency secured a licensing relationship between Lapo Elkann’s Italia Independent and Pepsi. To launch the partnership, DMA United appointed renowned fashion designer Jeremy Scott to design a limited edition line of eyewear inspired by Pepsi’s global emoji campaign.

Merchandising

See All Work

Project Details

Services

Representation
Merchandising
Partnerships

Partnerships

Italia Independent