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Advertising
IndyCar, America’s prestige open wheel racing series, engaged DMA United to create and implement a strategy for elevating IndyCar through its next generation drivers.
The strategy focused on establishing the next generation drivers as premier athletes and cultural icons. Their awe inspiring on-track feats at speeds rarely experienced by most people were communicated via heroic illustrations and photography, partnerships with luxury brands, associations with personalities and an ongoing conversation with a broad range of media.
Branding/Strategy
Advertising
Influencer Marketing
Personality Branding
