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Advertising
For eight years, DMA United served as Agency of Record of American fashion’s most important commercial event – Fashion Week.
Starting in New York, then extending into LA and Miami, DMA United was charged with designing and implementing a new creative theme each and every season. DMA’s vision was featured on the interior and exterior of the event venue, OOH, digital, and in print.
New York Mercedes-Benz Tent
New York Fall 2000
New York Fall 2000
New York Fall 2000
Mercedes-Benz New York Fall 2001
New York Sprouse Fall 2002
Mercedes-Benz New York Trompe L'Oeil Spring 2003
Mercedes-Benz New York Fall 2003
New York Olympus Fall 2005
New York Olympus Fall 2005
New York Olympus Fall 2005
New York Olympus Fall 2006
L.A. Mercedes-Benz Fall 2006
L.A. Mercedes-Benz
L.A. Mercedes-Benz Fall 2005
L.A. Mercedes-Benz Spring 2006
L.A. Mercedes-Benz
L.A. Mercedes-Benz Tent
The Daily Magazine
Continued from DMA United walked the tight rope of extolling seasonal creativity while integrating sponsors into the event in a non-disruptive manner, effectively providing a creative platform for some of the world’s most prolific brands, from Moet & Chandon to Mercedes-Benz.
DMA United worked closely with the CFDA, and defined the Brand’s Soul in its sale and transition of Seventh on Sixth to IMG. Part of that transition was the media property, The Daily, DMA United designed the template for the fashion tabloid publication.
Branding / Strategy
Creative Platforms
Digital
