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On Fashion Collaborations
05.27.19
Why designer collaborations are good business
“Collaborations are not going away soon — they are a much needed marketing tool to assist institutions with cutting through the massive amount of noise which is disseminated through owned, earned, and paid-for media every single day,” says Marc Beckman, CEO of DMA United, an advertising and talent agency that has brokered deals with Target for several designers, as well as deals between Jeremy Scott and Pepsi and the NBA.